B2B: I don't know about foreign trade advertising-ESG跨境

in recent years, online advertising has sprung up. In the foreign trade B2B industry, many foreign trade marketers need to consider some problems when advertising, such as: how to ensure that the advertising content is targeted? How to correctly deliver advertisements to buyers, etc

AJ Wilcox, founder of linked and LinkedIn advertising expert, once said that enterprises interested in advertising on LinkedIn should consider an important factor - the lifetime value of customers. If your customers have an average lifetime value of more than $15000, don't hesitate to put LinkedIn ads directly! However, if the average lifetime value of customers is much lower than US $15000, it is recommended to consider advertising on other platforms

obviously, LinkedIn is a good marketing platform for foreign trade B2B enterprises. So why is LinkedIn recognized by foreign trade B2B enterprises? And how should foreign trade B2B enterprises do well in LinkedIn advertising

I. advantages of LinkedIn advertising

1. LinkedIn users have business ideas and strong advertising acceptance.

LinkedIn has the attribute of high-end talent social platform since its establishment. LinkedIn users usually have business minds and are easier to accept relevant advertisements.

2. LinkedIn analyzes the statistical structure and data of different user groups and enterprises, and the customer positioning is very accurate. The positioning options provided by LinkedIn include:

Occupation: position, job function, qualifications, skills, group

Company: category / industry, company size, company name

education level: school name, degree, research field

demographics: gender, age, location

3. LinkedIn advertising has direct contact with key decision makers. Through the precise positioning function of LinkedIn, your advertisement will be directly pushed to the decision-makers of other companies (such as CEO, VP or other executive level personnel). LinkedIn avoids pushing ads to people without decision-making power, which can save a lot of unnecessary advertising costs

4. In April 2017, LinkedIn launched a CRM (Customer Relationship Management) matching and redirection tool called"matched audiences", which excited many foreign trade B2B business personnel. Using "match audience", advertisers can re attract visitors by redirecting advertisements

5. LinkedIn advertising has launched a function called "lead Gen forms", which can collect the information of platform users simply, quickly and accurately. When users click on your advertisement, a "clue collection form" will pop up automatically. Then, LinkedIn makes a comprehensive analysis of the users who submit the form and sends you a comprehensive customer information report. You can directly transfer the obtained data to your automatic marketing tool or customer relationship management system

II. Different types of advertisements

at present, LinkedIn marketing platform provides advertisers with three types of advertisements:

1. Text ads

text ads include title, short text description and small thumbnail, which are displayed on the right side of LinkedIn interface. It is suggested to add product guides, e-books, experiments or demonstrations to your text ads, which can effectively improve the click through rate of ads. However, such advertisements can only be displayed on the PC. if you want to put advertisements on mobile devices and tablets, you need to consider other types of advertisements

I. advantages of LinkedIn advertising

1. LinkedIn users have business ideas and strong advertising acceptance.

LinkedIn has the attribute of high-end talent social platform since its establishment. LinkedIn users usually have business minds and are easier to accept relevant advertisements.

2. LinkedIn analyzes the statistical structure and data of different user groups and enterprises, and the customer positioning is very accurate. The positioning options provided by LinkedIn include:

Occupation: position, job function, qualifications, skills, group

Company: category / industry, company size, company name

education level: school name, degree, research field

demographics: gender, age, location

3. LinkedIn advertising has direct contact with key decision makers. Through the precise positioning function of LinkedIn, your advertisement will be directly pushed to the decision-makers of other companies (such as CEO, VP or other executive level personnel). LinkedIn avoids pushing ads to people without decision-making power, which can save a lot of unnecessary advertising costs

4. In April 2017, LinkedIn launched a CRM (Customer Relationship Management) matching and redirection tool called" The system has built an independent website. In addition to directly sharing the website or product link to LinkedIn, you can also add the website or product link to the advertisement to achieve the purpose of accurate drainage and obtain more website registrations

in addition, when launching such advertisements, make sure your content is optimized for mobile devices, because more than 65% of the participation of such advertisements comes from mobile users

I. advantages of LinkedIn advertising

1. LinkedIn users have business ideas and strong advertising acceptance.

LinkedIn has the attribute of high-end talent social platform since its establishment. LinkedIn users usually have business minds and are easier to accept relevant advertisements.

2. LinkedIn analyzes the statistical structure and data of different user groups and enterprises, and the customer positioning is very accurate. The positioning options provided by LinkedIn include:

Occupation: position, job function, qualifications, skills, group

Company: category / industry, company size, company name

education level: school name, degree, research field

demographics: gender, age, location

3. LinkedIn advertising has direct contact with key decision makers. Through the precise positioning function of LinkedIn, your advertisement will be directly pushed to the decision-makers of other companies (such as CEO, VP or other executive level personnel). LinkedIn avoids pushing ads to people without decision-making power, which can save a lot of unnecessary advertising costs

4. In April 2017, LinkedIn launched a CRM (Customer Relationship Management) matching and redirection tool called" Cai Xiaodan, general manager of China advertising and marketing business department of LinkedIn, made suggestions on LinkedIn advertising. Provide valuable product content to your target buyers and help them solve problems. In addition, the advertising content needs to be authoritative in the industry and can resonate with buyers. To publish LinkedIn ads, you need to avoid forced promotion and ensure that you choose the right ads to reach your target audience

finally, in the foreign trade B2B industry, all the work and efforts of foreign trade salesmen are actually to make buyers trust. Therefore, to do LinkedIn advertising well, you need to understand the buyer. Only by understanding the buyer can you communicate and interact with it. Communicating with it can better spread the brand concept, enhance the buyer's favor and loyalty to the product, and further affect the buyer's purchase decision

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