提高銷量

您可以重點關(guān)注以下方面：

亞馬遜銷售指導(dǎo)：

銷售指導(dǎo)提供個性化建議，旨在幫助您在亞馬遜上取得更大成功（此功能適用于參與專業(yè)的賣家）。

定價和配送：

相對于競爭對手的商品，您的商品定價是否具有競爭力？ 您是否能夠提供運費優(yōu)惠？ 在制定有吸引力的價格時，請研究競爭對手的商品，或者設(shè)置自動定價以自動調(diào)整價格，從而應(yīng)對贏得“購買按鈕”價格等事件。調(diào)查運費。在決定進(jìn)行在線購物時，買家通常會將運費視為主要影響因素。請查看“管理庫存”頁面，了解您提供的每件商品的最低價格和購買按鈕價格。要了解更多信息，請參閱和自動定價。

Prime 配送：

如果您為商品啟用亞馬遜物流，就可以利用亞馬遜的配送網(wǎng)絡(luò)和專業(yè)知識以使您的報價符合 Prime 和免費配送條件。您只需將商品運送到中心，我們會負(fù)責(zé)包裝和配送給買家并提供客戶服務(wù)。要了解更多信息，請參閱物流 (FBA)、賣家自配送 Prime (SFP) 和亞馬遜輕小商品計劃 (SNL)。

亞馬遜樞紐：

亞馬遜樞紐是一項綜合解決方案，讓您和您的員工能夠從日常包裹管理中脫離出來，其涵蓋高層建筑到花園風(fēng)格的公寓。該樞紐不要求具備亞馬遜 Prime 會員資格且不會向所在建筑的居民收取任何費用。

促銷：

在線購物時，買家會查看各種促銷方案：價格優(yōu)惠或折扣、免費配送等。亞馬遜發(fā)現(xiàn)，購買符合條件的商品且訂單總額不低于 $35 即可享受免費配送這種促銷能夠?qū)徺I決策產(chǎn)生很大的影響，因此我們將這種促銷手段設(shè)為我們網(wǎng)站的常規(guī)特色。通常是買家再次光顧亞馬遜的原因。您也可通過提供促銷給買家留下良好印象。要了解更多信息，請參閱促銷。

廣告：

商品推廣是一項廣告服務(wù)，可幫助您在亞馬遜上推廣商品。您可選擇要推廣的商品，為這些商品指定關(guān)鍵詞，并輸入每次點擊費用競價。當(dāng)亞馬遜買家搜索您的某個關(guān)鍵詞時，您的廣告可與搜索結(jié)果一起顯示。只有當(dāng)亞馬遜買家點擊您的廣告時（買家將轉(zhuǎn)至您商品所在的詳情頁面），您才需要為此服務(wù)付費。Prime 專享折扣是面向 Prime 會員提供的價格折扣，買家在亞馬遜上購物時可以全程看到該折扣。要了解更多信息，請參閱商品推廣的運作方式、優(yōu)惠券、秒殺以及 Prime 專享折扣。

優(yōu)質(zhì)的商品詳情和描述：

描述商品時，請包含關(guān)鍵特征并以要點形式列出商品的優(yōu)點。一份精心撰寫的商品描述有助于買家想象擁有或使用您的商品所帶來的體驗。包含與您商品的體驗、使用和各種優(yōu)點相關(guān)的信息有助于激發(fā)買家購買您的商品。 要了解更多信息，請參閱出色的詳情頁面促進(jìn)商品銷售。

清晰且高質(zhì)量的圖片：

具有清晰細(xì)節(jié)的高分辨率圖片能夠激發(fā)買家的想象力，鼓勵他們購買您的商品。此外，請盡可能多地提供不同的圖片。許多商品分類允許包含樣品圖片和備用圖片。要了解更多信息，請參閱商品圖片要求。

圖文版品牌頁面：

如果您是注冊的品牌所有者，可以更改商品頁面，使用不同的方法來描述您的商品特征，如添加獨特的品牌故事、增強版圖片和文字介紹。要了解更多信息，請參閱關(guān)于圖文版商品描述。

有效的商品放置：

您的商品是否根據(jù)您提供的信息顯示在店鋪的適當(dāng)區(qū)域？ 某些買家確切知道自己的搜索目標(biāo)，但其他人可能會按照分類進(jìn)行瀏覽，因此，請確保您的商品分類正確，以便買家能夠通過瀏覽更輕松地找到商品。了解每個分類中商品選擇的廣度和深度并考慮自己的商品適合放在分類結(jié)構(gòu)中的哪個位置。要了解更多信息，請參閱為商品精確分類。

客戶服務(wù)：

通過出色的客戶服務(wù)來跟進(jìn)每個訂單，讓買家獲得卓越的購買體驗。這能夠為作為賣家的您帶來良好的評級，同時逐步提升買家找到您的商品后對您商品的信心。要了解更多信息，請參閱溝通指南。

全球發(fā)布：

在全球商城發(fā)布商品讓您能夠向全世界數(shù)以百萬計的買家銷售商品。無論您是國際銷售的新手還是經(jīng)驗豐富的國際賣家，均能助您拓展業(yè)務(wù)。我們的在線商城遍布世界各地 - 美國、加拿大、墨西哥、英國、德國、法國、意大利、西班牙、中國、日本、澳大利亞、土耳其、阿聯(lián)酋和印度 - 我們的服務(wù)和工具能夠幫助您在全球商城中取得成功。要了解更多信息，請參閱亞馬遜。

向國際買家出口庫存：

Increase sales

Here are areas in which you can focus on:

Amazon Selling Coach:

Amazon Selling Coach offers personalized recommendations to help you increase your success on Amazon (this feature is available to Seller with Professional Selling Plans).

Pricing and shipping:

Are your offers priced competitively against comparable products? Can you offer shipping incentives? Research the competition as you develop a compelling price point or set up automated pricing to automatically adjust prices in response to events such as the Buy Box winning price. Include shipping costs in your research. Buyers often see shipping costs as a primary influence when deciding to make an online purchase. Review the Manage Inventory page to see what the lowest price and the Buy Box prices are for each product you offer. To learn more, see Free shipping and Automate Pricing.

Prime Fulfillment:

When you enable Fulfillment by Amazon (FBA) for your products, you can leverage Amazon's fulfillment networks and expertise to make your offers eligible for Prime and free shipping. You send your products to Amazon fulfillment centers, and we pack and ship the products to buyers and provide customer service. To learn more, see , Seller Fulfilled Prime (SFP), and Amazon Small and Light (SNL).

Hub by Amazon:

Hub by Amazon is a comprehensive solution that frees you and your staff from daily package management, from high-rise buildings to garden-style apartments. The Hub does not require an Amazon Prime membership and does not charge a fee to your residents.

Promotions:

When shopping online, buyers look at the whole range of promotional offerings-dollars or percentages off the price, free shipping, and so on. Amazon found that one promotion-free shipping on orders with eligible items that total $35 or more-made such an impact on purchase decisions that we made it a regular feature of our website. Free shipping is often why buyers come back to Amazon. You, too, can make a great impression on buyers by offering promotions. To learn more, see Promotions.

Advertising:

Sponsored Products is an advertising service that helps you promote the products you list on Amazon. You choose which products you want to advertise, assign keywords to those products, and enter a cost-per-click bid. When an Amazon shopper searches for one of your keywords, your ad is eligible for display alongside the search results. You pay a fee for this service only when an Amazon shopper clicks your ad, at which point the shopper is taken to the detail page where your offer is listed. Prime Exclusive Discount is a price discount targeted to Prime members and discoverable throughout the customer shopping path at Amazon. To learn more, see How Sponsored Products works, Coupons, Lightning Deals, and and Prime Exclusive Discounts work.

Great product details and descriptions:

As you describe your product, include key features with benefits listed in your bullet points. A well-written product description helps the buyer imagine the experience of owning or handling your product. Incorporating information about the feel, usage, and various benefits of your product can inspire buyers. To learn more, see Great Detail Pages Drive Sales.

Clear, high-quality images:

High resolution images with clear details stimulate a buyers' imagination and inspire them to buy your product. In addition, provide as many different images as possible. Many product categories allow for the inclusion of swatch and alternate images. To learn more, see Product image requirements.

Enhanced Brand Pages:

If you are a registered Brand Owner, you can change the product page to describe your product features in a different way by including a unique brand story, enhanced images, and text placements. To learn more, see About Enhanced Brand Content.

Effective placement:

Do your items show up in the appropriate areas of the store based on the information that you provided? Some buyers know exactly what they are searching for, but others will browse by category, so make sure your product is classified in the right category for easier discovery through browsing. Explore the breadth and depth of selection in each category and consider where your items would fit in the category structure. To learn more, see Accurately classifying your products.

Customer service:

Follow up each order with great customer service-an excellent buying experience. This can lead to great feedback ratings for you as a seller and instill confidence in buyers when they find your products. To learn more, see Communication Guidelines.

Listing internationally:

Listing on Amazon marketplaces around the world can provide you with instant access to millions of buyers worldwide. Whether you are new to selling internationally or an experienced international seller, Amazon Global Selling can help you grow your business. We have online marketplaces around the world - United States, Canada, Mexico, United Kingdom, Germany, France, Italy, Spain, China, Japan, Australia, Turkey, UAE, and India - and the services and tools to help you be successful in the global marketplace. To learn more, see Amazon Global Selling.

Exporting inventory for international buyers:

Opt into Export, and Amazon automatically enables eligible products on Amazon for export. Export is a service available through FBA that can help you grow your international business with little more than the click of a button. When out-of-country buyers place orders, Amazon picks, packs, and ships the product from your inventory. FBA Export eliminates many of the traditional barriers to shipping products internationally. To learn more, see FBA Export.

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特別聲明：以上文章內(nèi)容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。