管理亞馬遜歐洲站商品的第二種方法：拓展國際業(yè)務(wù)

亞馬遜觀察

2022-04-17

1009

管理亞馬遜歐洲站商品的第二種方法：拓展國際業(yè)務(wù)

拓展國際業(yè)務(wù)

注意：要在亞馬遜北美商城中銷售商品并使用以下描述的工具，您必須注冊(cè)一個(gè)亞馬遜北美商城賬戶。

了解更多有關(guān) 在亞馬遜北美商城開店的信息。

如果您準(zhǔn)備好在亞馬遜北美商城中銷售商品，首先請(qǐng)?jiān)L問亞馬遜全球開店。

必須拓展國際業(yè)務(wù) 工具幫助您創(chuàng)建所有在亞馬遜北美商城中銷售的商品，例如 Amazon.com 或者 Amazon.ca，而不用在賣家平臺(tái)上從一個(gè)商城切換到另一個(gè)。只需單擊幾下，您就可以：

選擇來源商城和目標(biāo)商城。
選擇選項(xiàng)，例如限制特定類別的結(jié)果或更改目標(biāo)商城的報(bào)價(jià)。
請(qǐng)求將您在來源商城中的商品信息與目標(biāo)商城中的現(xiàn)有詳情頁面進(jìn)行匹配的文件。

亞馬遜將生成一個(gè)“庫存加載器“上傳數(shù)據(jù)文件，并用您提供的信息對(duì)其進(jìn)行填充。您可以使用 Microsoft Excel 或選擇其他電子表格程序編輯文件。

使用“拓展國際業(yè)務(wù)”工具

打開拓展國際業(yè)務(wù)工具。
在發(fā)布來源下選擇來源商城。
在發(fā)布目標(biāo) 下選擇目標(biāo)商城。可選：如果您愿意，可以用目標(biāo)商城的商品價(jià)格預(yù)先填充文件。要進(jìn)行此操作，請(qǐng)單擊 “高級(jí)選項(xiàng)” 鏈接并選擇其中一個(gè)適用的定價(jià)選項(xiàng)。我們將為您轉(zhuǎn)換貨幣（在適用的情況下），您將可以選擇按固定百分比或按絕對(duì)價(jià)值調(diào)整商品價(jià)格。
單擊創(chuàng)建請(qǐng)求按鈕。您將轉(zhuǎn)至請(qǐng)求隊(duì)列。
成功完成請(qǐng)求時(shí)，請(qǐng)單擊下載文件按鈕下載“庫存加載器“（制表符分隔）文件。
將“庫存加載器“文件導(dǎo)入到 Microsoft Excel 或您選擇的其他文本編輯器中。
刪除您不想出售或在目標(biāo)商城中未得到授權(quán)或不能銷售（例如因?yàn)楫?dāng)?shù)卣Z言或商品安全要求）的所有商品。
在“庫存加載器”文件中查看每個(gè)商品的商品價(jià)格列，然后按要求編輯信息。如需獲取文件里每一列的詳細(xì)介紹，請(qǐng)查看以下庫存加載器文件格式部分的表格。
編輯文件之后，把文件保存為文本（制表符分隔）格式。
轉(zhuǎn)至批量上傳商品頁面，并從下拉菜單中選擇庫存加載器文件。然后找到之前保存的文件并單擊立即上傳按鈕。

亞馬遜將為買家配送訂單并通過電子郵件提供收據(jù)。

庫存加載器文件格式

下表描述了上傳數(shù)據(jù)文件里的可編輯列。請(qǐng)注意，只能編輯每個(gè)商品的商品價(jià)格。

注意：不要編輯文件的前三行。這樣做可能會(huì)導(dǎo)致意想不到的結(jié)果，例如文件上傳或處理錯(cuò)誤。

*SM =來源商城；TM =目標(biāo)商城

Expand Offers Internationally
Note: In order to sell and use the tools described below in any of Amazon's North America marketplaces, you must register for an Amazon North America Marketplace Account.
Learn more about Selling on Amazon's North America Marketplaces.

If you are ready to sell in Amazon North America Marketplaces, visit Amazon Global Selling to get started.
The Expand Offers Internationally (EOI) tool helps you to create offers for eligible products that you are selling through one Amazon marketplace on another Amazon marketplace. EOI will generate an Inventory Loader feed file and populate it with information based on your selection on the source marketplace, target marketplace, product categories, and pricing option.
Build International Listings (BIL) enables you to create, update, and keep offers synchronized across multiple marketplaces.
The difference between the two programs is that EOI does not include common offers between marketplaces and those that does not fit the criteria in the Inventory Loader feed file (see below), while BIL on the other hand includes those offers to give you a complete snapshot of the connections and provides you with reasons and next steps (through Status Report).
Use the Expand Offers Internationally tool
Open the Expand Offers Internationally tool.
Under List From, select a source marketplace.
Under List To, select a target marketplace. Optional: If you want, you can pre-populate the file with your prices for the target marketplace. To do this, click the Advanced Options link and select one of the available pricing options. We will convert the currency for you (where applicable) and you will be able to choose between adjusting the price by a fixed percentage or by an absolute value.
Click the Create Request button. You will be taken to the Request Queue.
When the request has completed successfully, click the Download File button to download the Inventory Loader (tab-delimited) file.
Import the Inventory Loader file into Microsoft Excel or open it in the text editor of your choice.
Remove all products which you do not want to sell or which you are unable or not authorized to sell in the target marketplace (such as because of local language or product safety requirements).
Review the price column for each offer in the Inventory Loader file and edit the information as required. For a detailed description of each column in the file, see the table in the Inventory Loader file format section below.
When you have finished editing the file, save the file in Text (Tab Delimited) format.
Go to the Add Products via Upload page and choose Inventory Loader File from the drop-down menu. Then locate the previously saved file and click the Upload Now button.

Amazon will ship the order to the customer and provide a receipt by e-mail.
Inventory Loader file format
The table below describes the editable columns in the feed file. Please note that only the price of each offer should be edited.
Note: Do not edit the first three rows of the file. Doing so may lead to unexpected results such as file upload or processing errors.
*SM = Source Marketplace; TM = Target Marketplace