小型辦公室；家庭辦公室

商品名稱樣式

[品牌] + [系列名稱] + [商品名稱] + [商品類型] + ([型號(hào)])

 打印機(jī)示例

• Canon Pixma MX850 辦公室一體式打印機(jī) (2436B002)

• HP Photosmart C7280 一體式打印機(jī) (CC567A#ABA)

• Lexmark X4550 無(wú)線一體式相片打印機(jī) (1410600)

• Epson Stylus C88+ 噴墨打印機(jī) (C11C617121)

 掃描儀示例

• Canon CanoScan 8800F 彩色膠片/底片/相片掃描儀 (2168B002)

• Fujitsu ScanSnap S510 即時(shí) PDF 饋紙式掃描儀

• NeatReceipts 專業(yè)移動(dòng)收據(jù)文本掃描儀和軟件組合（3.0 版）

 其他示例

• Texas Instruments TI-89 Titanium 圖形計(jì)算器

• Panasonic DECT 6.0 1 拖 2 可擴(kuò)展數(shù)碼無(wú)繩電話系統(tǒng) (KX-TG1033S)

• Franklin TG-490 語(yǔ)音翻譯機(jī)

• Fellowes Powershred P-57Cs 碎紙機(jī) (32057)

特性要點(diǎn)：特性-優(yōu)勢(shì)樣式

• 要點(diǎn) 1：商品總體簡(jiǎn)介

• 要點(diǎn) 2：主要特性

• 要點(diǎn) 3：主要特性

• 要點(diǎn) 4：次要特性

• 要點(diǎn) 5：所含配件

 示例：

商品名稱：Canon Pixma MX850 辦公室一體式打印機(jī) (2436B002)

• 一體式設(shè)備具有傳真、復(fù)印、掃描和打印功能

• 內(nèi)置以太網(wǎng)插口，可輕松連接網(wǎng)絡(luò)

• 可打印高達(dá) 9600 x 2400 dpi 的優(yōu)質(zhì)相片

• 內(nèi)置存儲(chǔ)卡讀卡器和 2.5 英寸顯示屏，可直接從存儲(chǔ)卡打印相片

• 自動(dòng)文件送進(jìn)器可實(shí)現(xiàn)自動(dòng)雙面打印

Small Office; Home Office

Title Style

[Brand] + [Series Name] + [Product Name] + [Product Type] + ([Model #])

Printer Examples

• Canon Pixma MX850 Office All-in-One Printer (2436B002)

• HP Photosmart C7280 All-in-One Printer (CC567A#ABA)

• Lexmark X4550 Wireless All-in-One Photo Printer (1410600)

• Epson Stylus C88+ Inkjet Printer (C11C617121)

Scanner Examples

• Canon CanoScan 8800F Color Film/Negative/Photo Scanner (2168B002)

• Fujitsu ScanSnap S510 Instant PDF Sheet-Fed Scanner

• NeatReceipts Professional Mobile Receipt and Document Scanner and Software Combination (Version 3.0)

Other Examples

• Texas Instruments TI-89 Titanium Graphing Calculator

• Panasonic DECT 6.0 3-Handset Expandable Digital Cordless Phone System (KX-TG1033S)

• Franklin TG-490 Speaking Translator

• Fellowes Powershred P-57Cs Shredder (32057)

Feature Bullets: feature-benefit style

• Bullet 1: Overall synopsis of product

• Bullet 2: Major feature(s)

• Bullet 3: Major feature(s)

• Bullet 4: Minor feature(s)

• Bullet 5: Included accessories

Example:

Title: Canon Pixma MX850 Office All-in-One Printer (2436B002)

• All-in-one device can fax, copy, scan, and print

• Built-in Ethernet jack allows simple connection to a network

• Prints at a maximum of 9600 x 2400 dpi for great photos

• Built-in memory card reader and 2.5-inch display allows for photo prints directly form a memory card

• Automatic document feeder enables automatic duplexing

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