Nielsen IQ: B2B cross-border e-commerce has achieved rapid growt-ESG跨境

on October 20, the latest research released by Nielsen IQ, a global monitoring and data analysis company, showed that the e-commerce traffic of major countries in the world increased significantly after the epidemic, and emerging countries grew into hot spots; Mature markets such as the United States and Russia still maintain the target export market position of domestic cross-border e-commerce sellers with their huge market volume and high growth rate. As a global leader in the digitization of foreign trade, China's cross-border B2B e-commerce development is facing new opportunities

since the beginning of 2020, affected by the COVID-19, traditional foreign trade and the real economy around the world have suffered a great impact, while China's export e-commerce has achieved a high-speed growth of more than 20% against the trend with high flexibility

the e-commerce traffic of major countries in the world has increased significantly after the epidemic. Nielsen IQ research shows that the United States, Mexico, the United Kingdom, Australia and Canada all increased by more than 110% year-on-year, and Russia and India increased by more than 90% year-on-year. The e-commerce traffic of Pakistan, the Philippines and Brazil, which have jointly built the "the Belt and Road" with China, has increased by more than 230% year-on-year. The growth of emerging countries has become a hot spot this time

although the growth rate of emerging countries is obvious, considering the huge volume and high growth of the original market, the mature market is still the main target of China's B2B cross-border e-commerce, in which the United States, Singapore, Russia and the United Kingdom are still the focus of trade. According to Nielsen IQ data, among the target export markets of B2B cross-border e-commerce sellers in China, the United States accounts for 43%, and Singapore, Russia and the United Kingdom account for 25%, 24% and 21% respectively, far ahead of emerging countries

Barbara Shi, vice president of big data of Nielsen IQ e-commerce, said that according to different production factors, American buyers can be divided into price sensitive, quality driven and creative. Different types of buyers have different roles in procurement and transaction and focus on the core needs of suppliers. As a middleman service-oriented enterprise purchasing low value-added goods, price sensitive buyers need suppliers to pay attention to exclusive distribution, price and communication; Quality driven buyers are mostly industry leaders with high quality requirements, and the requirements for suppliers are mostly reflected in product quality, cooperation stability and service; The demands of creative buyers who need to realize idea on suppliers are mainly reflected in credibility, price and customization

Nielsen IQ study found that the application of new generation information technology and the strengthening of China's digital infrastructure construction have provided a good industrial foundation and ecological environment for cross-border e-commerce. With the gradual integration of emerging technologies such as big data and the Internet of things with cross-border e-commerce R & D and production, logistics distribution and precision marketing, China's cross-border e-commerce has achieved leading advantages in technology. At a time when the global manufacturing supply chain has been impacted by the new crown and the international production capacity has yet to be restored, China's stable foreign trade supply chain advantages provide opportunities for sellers to expand in the international market. In July this year, the general office of the State Council issued the opinions on accelerating the development of new forms and models of foreign trade, which further released the favorable policies in the field of cross-border e-commerce

in addition to a good industrial foundation and policy orientation, the implementation of the opening-up strategy also brings great opportunities for enterprises to go abroad. According to the statistics of the Ministry of Commerce, as of May, 2020, the Chinese government has signed cooperation documents on jointly building the "the Belt and Road" with 138 countries and 30 international organizations, and established long-term bilateral e-commerce cooperation mechanisms with more than 20 countries, including Vietnam, New Zealand, Brazil and Italy. In addition, the signing of RCEP agreement has played a positive role in promoting the upgrading of export e-commerce industry and extending trade radius

Shi Yan said: "Compared with traditional foreign trade, cross-border e-commerce has the advantages of simplifying trade links and significantly reducing trade costs. It can promote the restructuring of global value creation factors and help traditional foreign trade enterprises achieve transformation and upgrading. At the same time, the signing of RCEP and the 'the Belt and Road' initiative have provided a positive and good development environment for China's cross-border export e-commerce, and Chinese brands have the opportunity to take this' east wind 'to the world."

(editor Zhang Mingfu)

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