Jiahong Hengxin: how about Amazon-ESG跨境

now it is popular to buy imported products, except through domestic e-commerce channels, You can also buy in some cross-border e-commerce channels, such as Amazon channel. Many people do not know its advantages after using this channel. Let's talk about what features Amazon has

1. Re introduction Light Advertising

Amazon does not have all kinds of charging advertisements such as hard broadcasting investment, through train, drill show and group purchase. It is recommended according to the association and ranking of background data, This method is actively introduced by the system according to the purchase records of users and the praise of buyers. Therefore, it is very important to increase the selection of (New) products, optimize the background data and introduce buyers to stay in praise

2. Pay more attention to product details than customer service consultation

Amazon encourages customers to shop by themselves, so it does not set up online customer service. You need to write the product information page as rich as possible to help customers make purchase decisions as soon as possible and prevent customers from abandoning their purchase due to incomplete information. This method can increase the stickiness of rational customers.

3. Heavy products and light stores

Amazon emphasizes products rather than stores and sellers. When buyers search for products on Amazon page, there will be no stores. It displays products with consistent display standards.

4. Focus on customer response

Product talk: product talk will appear on the product details page and directly affect the conversion rate.

buyer response: it is mainly the customer's rating on the quality of service you provide. It will appear on the Seller details page. This rating will determine whether you are qualified to win the shopping cart button and ranking of a single product page.

the Amazon channel is different from other domestic channels in terms of the charging method based on the transaction volume. There is no margin, channel service fee, technical service fee, etc. only the commission based on the transaction volume can truly achieve mutual benefit and win-win results. However, the requirements for the settled businesses are higher than those of other channels, and the assessment is more stringent, based on the attitude of being responsible for customers.

the characteristics of Amazon's channel are still obvious. The channel strictly prohibits the behavior of brushing orders and evaluation, so buyers can basically judge the quality of products through product evaluation. Moreover, Amazon's big data is also very good and can accurately introduce products to buyers.

特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。