what you need to know about Amazon's cross-border e-commerce liv-ESG跨境

with the help of QVC's own shopping video application (Q anytime) Further involved in e-commerce, Amazon launched Amazon live to compete. Amazon live is a channel for buyers and sellers to stream shopping video content to Amazon customers in real time. In a short time, Amazon live has accumulated hundreds of videos, covering a variety of products from smart gadgets to fashion, toys and household products

what is Amazon live

Amazon live brings interactive real-time video to Amazon shopping experience, so that Amazon trustees and brands can interact with shoppers in real time and display / demonstrate products interactively

in live performances, brands can spend money for Amazon hosts to discuss and demonstrate their brand products. Early adopters usually insert promotions such as flash trading, fashion discovery and seasonal transactions such as prime day steams. Sellers and sellers can also broadcast their own real-time streams through a new app called Amazon live creator

What are the benefits of Amazon live

Amazon live provides shoppers with a QVC like home shopping experience online. However, this is not the first time this giant has adopted QVC. A few years ago, Amazon launched (and then canceled) style code live, a live broadcast hosted only by TV presenters in the beauty and fashion industries

unlike style code live, Amazon live covers a wide range of products. Now, real-time streaming media will not only be run by Amazon hosts, but also open to brands who want to attract new audiences and discover their products through real-time video

as a seller, Amazon live provides a new way to discover. Shoppers can visit amazon.com on the Amazon website (Amazon. COM / Live), product details page Com app, Amazon store, etc. The host can immediately interact with shoppers through real-time chat. All products discussed in the live broadcast are displayed in the front and middle of the turntable to facilitate purchase

how to use Amazon live

the live broadcast function is applicable to all American Amazon suppliers and American Amazon sellers registered in the Amazon brand registration center. There is a free service managed by the brand, which is subject to specific guidelines. In addition, Amazon offers a paid service that will help you promote Videos - including on Amazon. Com Show location on the home page of / live

Start:

download the Amazon live creator mobile app from the app store (available only in IOS)

determine the product you want to show live

go online through mobile phone or external camera

you can arrange live broadcast to go online at a later time, or immediately through the app. With the self-service option, products can be broadcast live on Amazon at no cost. Shoppers can access your live stream in several different locations - your product details page (which can be placed in your Amazon store), Amazon COM and amazon.com Com application. Amazon. Com, which can be embedded in content Find all live on COM / live

if you have been looking for a novel and innovative way to achieve your goals on Amazon and increase your exposure and sales, we suggest you try Amazon live. (source: cross border middle boundary station)

the above contents are the author's personal views and do not represent Hugo's position! This article is reprinted with the authorization of the original author, and reprinting requires the authorization and consent of the original author

search the"cross-border database" on Hugo to get market opportunities in Europe, America and Southeast Asia, hot product reports on major platforms and cross-border e-commerce marketing white papers

特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問(wèn)題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。