Amazon global store: what should you consider before choosing pr-ESG跨境

before opening Amazon store, you must make preparations for selecting products and conduct sufficient market research to ensure product sales and profit guarantee

after understanding the product and market capacity and trend, we need to investigate the price, ranking, evaluation, inventory, trademark, picture, name, description, packaging, link, asin code and other information of the product to fully understand a product and see whether it meets the selection requirements of the seller. There are several key points that need to be analyzed. 1. Analyze the price of the product. Analyze the price of the product, including grabbing gold The price of the product in the shopping cart is directly related to the cost. Only if the unit price of the product meets the seller's store positioning, it is worth the seller's time to further study the product. In addition, some big goods may sell well, such as sofas, but they have to be large, and the related costs and logistics costs will also be very high, which generally cannot be borne by the seller. If the market price of products is too low, there may be no profit, and these commodities do not need in-depth study. 2. Analyze the product ranking. Through the product ranking, the seller can know the position of the product in a certain product category. The higher the product ranking, the more competitive it is. It can evaluate the overall market capacity and judge the competition of a certain category. If a product can be ranked in the top 100000 under the general category, the top 10000 under the second category, the top 1000 under the third category and the top 100 under the fourth category, then there is a large space for vitality. 3. Analysis of product comments when a product is in the peak sales season or popular period, its sales volume will increase, and the growth rate of the corresponding number of comments will also accelerate. Through analysis, it is helpful for the seller to explore the quality status and design defects of the product itself, so as to understand the deep-seated demands of customers. If the product comments are generally lower than 4 stars, it indicates that there are many defects in this product, so it does not need to be considered as the object of choice. In addition, we can comprehensively rank and evaluate the products. If the two data grow together, it means that the product sales are growing. It is a hot product with good comprehensive strength. If the number of comments is rising, but the product ranking is falling, there may be a bill swiping situation. 4. Analyze whether the product has a registered brand and whether it can be sold together. Pay attention to whether the product is a brand product and whether there is a registered trademark. If the other party refuses to authorize, the new seller does not have to choose the same product, but can find similar products. Similar models mentioned here refer to products or upgraded products with different appearance but the same or similar functions. 5. Pay attention to whether the products need certification. For example, for maternal and infant products, compulsory product certification is required. If the seller does not have the conditions for certification, do not consider selecting products. If you find that there are many sellers under a certain sub category, and they are almost monopolized and not suitable for development, then bypass it and study other product markets

the direction of brand building of many Amazon small sellers: small and beautiful what is small and beautiful: small: Sellers focus on a specific segment, and may only operate a single sub category product, or only a few, a dozen or dozens of products. Beauty: refers to the sellers who build products have their own core technology, can make products with high appearance, good quality and full personality, or have first-class customer service and good service Profit model. Small and beautiful has the following characteristics: 1 Focus on subdivided areas, with distinctive brand tone, store positioning and accurate customer positioning, but there are a lot of customers. 2 Focus on products, and create products to meet the deep-seated needs of a customer group. The style, color, material and technology of products must be controlled by a professional R & D team, and the comprehensive competition index of products is far higher than that of peers. 3. Focus on service, do in-depth in service providers, and give buyers a good shopping experience. This service can even change consumers' ideas and choices

as the saying goes: plan first and then decide. We must be prepared before choosing products. It is possible to choose hundreds of products, and finally we can do only a few or a dozen. Xi'an Saiyun technology reminds you that there is only one reason why you can't do Amazon well: laziness. I hope every Chinese seller of Amazon can make a lot of money

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