【新手必看】當(dāng)遇到新賬戶被亞馬遜封號(hào)時(shí)，如何有效地自救-ESG跨境

當(dāng)遇到新賬戶被亞馬遜封號(hào)時(shí)，也能夠透過(guò)發(fā)送郵件給亞馬遜官方來(lái)解釋情況，進(jìn)而獲得回復(fù)新賬號(hào)的機(jī)會(huì)，以下也是一封相同情況并成功回復(fù)賬號(hào)的信件內(nèi)容：

I understand that recently our performance as a seller on Amazon.com has fallen below both Amazon's and our own standards of quality. I believe there are two main reasons this has happened:

Disorganization in our inventory management has resulted in late shipments and, even worse, unavailable items.

When late shipments and unavailable items have occurred our response to has been too slow and communication with customers has not been adequate.

I believe it is mainly because of our inadequate communi cation that we have recently seen an increase in customer A-z guarantee claims which has resulted in our order defect rate exceeding the performance target of <1%.

Plan of Action: We are taking the following steps to improve our performance:

Improve inventory control by reducing the number of items offered until we have systems in place to more adequately handle the number of orders we are receiving.

Most importantly, we will respond more quickly and proactively to any problems with customer orders to keep our customers more informed and help prevent A-z guarantee claims.

In addition, we will more aggressively monitor our performance metrics to assure we are meeting the standards set by Amazon and our own standards of quality customer service.

In evaluating our selling practices, we found a mistake in our inventor upload file.

Our Plan of Action:

Our inventory file has been reviewed. All misclassification condition items have been re-categorized to follow Amazon's Condition Guidelines. Entire inventory has been deleted from Marketplace to reflect all changes. All of our vendors' inventory will be reviewed before adding to our inventory. Please let us know what should be done to reinstate our account, we are looking forward to hearing from you.

信中開(kāi)頭先明白承認(rèn)自己的疏失，表達(dá)出誠(chéng)意。之后將問(wèn)題清楚分割成兩個(gè)部份，然后依序以條列重點(diǎn)的方式將改進(jìn)方法提出，最后在以加強(qiáng)語(yǔ)氣強(qiáng)調(diào)改進(jìn)的決心并想要收到回信的迫切。

【新手必看】當(dāng)遇到新賬戶被亞馬遜封號(hào)時(shí)，如何有效地自救

總結(jié)，信件內(nèi)容的重點(diǎn)如下題

1.表達(dá)誠(chéng)意，先認(rèn)錯(cuò)再說(shuō)：

"I understand that recently our performance as a seller on Amazon.com has fallen below both Amazon's and our own standards of quality. "

2.清楚分明的格式：

Disorganization in our inventory management has resulted in late shipments and, even worse, unavailable items.

When late shipments and unavailable items have occurred our response to has been too slow and communication with customers has not been adequate.

3.簡(jiǎn)要的原因：

"I believe it is mainly because of our inadequate communication that we have recently seen an increase in customer A-Z guarantee claims which has resulted in our order defect rate exceeding the performance target of <1%."

4.不卑不亢的結(jié)尾，提出解決方式：

"All of our vendors' inventory will be reviewed before adding to our inventory. Please let us know what should be done to reinstate our account, we are looking forward to hearing from you."

通用模板

寫信給亞馬遜依照情況的不同內(nèi)容有千百種，要怎么表達(dá)才比較合適呢?

這次我們用實(shí)例來(lái)修改，讓大家能夠更明白寫給亞馬遜回信時(shí)需要多注意的細(xì)節(jié)。

也可以讓大家明了寫信時(shí)的概念，得以之后運(yùn)用在各種不同情況上。

We are contacting you regarding our seller account suspension. We realized the delay in shipping orders does not comply with Amazon's performance target of less than 4%, nor, our target of less than 2%.

We have reviewed our metrics and have determined the two areas that need to be addressed. Shipping and Inventory Availability.

We realized we need constant monitoring of our seller account. To achieve our goal of less that 4% late shipping, we are monitoring our Amazon account continuously, instead of during regular retail store hours.

To further help us achieve our goal of less that 4% late shipping, we have consolidated our Amazon inventory into one location. This eliminates delays in getting product out by the Expected Ship Date.

Thank you for considering this appeal.

以上的內(nèi)容已有了雛形，格式段落符合基本概念，但在語(yǔ)氣上可能表達(dá)的程度不夠，另外也要注意信中的書(shū)信禮儀。經(jīng)過(guò)調(diào)整后：

To whom it may concern,（正確版本）

We are contacting you regarding our seller account suspension. We realize the delays in shipping orders has not complied with Amazon's performance target of less than 4%, nor our target of less than 2%.

We have reviewed our fulfillment procedures and have determined the two areas that need to be addressed:Shipment Creation and Inventory Availability.

We realize we needed additional support for managing fulfillment for our Amazon orders. To achieve our goal of more than 98% on-time shipping we have added additional staff to support the sales person in our retail store who handles Amazon fulfillment. This will allow us to have packages prepared and ready to ship more efficiently.

To address inventory availability issues we have consolidated our Amazon inventory into one location to speed shipment creation. Having all Amazon inventory at one location will eliminate delays in getting product out by the Expected Ship Date.

Thank you for considering this appeal.

以上就是調(diào)整完成后的版本，此為參考用請(qǐng)勿照抄。

針對(duì)不同的賣家境況：

1.先依照上文寫出雛形。

2.調(diào)整語(yǔ)義、語(yǔ)氣表達(dá)和書(shū)信禮儀的細(xì)節(jié)。

EX：

To whom it may concern,

We are contacting you regarding our seller account suspension. We realize the delays in shipping orders has not complied with Amazon's performance target of less than 4%, nor our target of less than 2%. （誠(chéng)實(shí)道歉先）

3.將多余的冗詞贅字予以刪減，讓書(shū)信內(nèi)容更加簡(jiǎn)練，在該強(qiáng)調(diào)語(yǔ)氣的地方加重力道

EX：

We realize we needed additional support for monitoring of our seller account. To achieve our goal of less that 4% late shipping, we have added additional staff to support the sales person in our retail store that is handling Amazon. This will allow us to have packages prepared and ready to ship more efficiently.

調(diào)整為：

We realize we needed additional support for managing fulfillment for our Amazon orders. To achieve our goal of more than 98% on-time shipping we have added additional staff to support the sales person in our retail store who handles Amazon fulfillment. This will allow us to have packages prepared and ready to ship more efficiently.

依照以上三個(gè)步驟調(diào)整過(guò)后的回信，亞馬遜官方收到后能感受到你的誠(chéng)意、經(jīng)營(yíng)態(tài)度與禮儀，而這三個(gè)部分正是亞馬遜最注重的方面。所以回信記得要投其所好，才能獲得預(yù)期的回復(fù)

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特別聲明：以上文章內(nèi)容僅代表作者本人觀點(diǎn)，不代表ESG跨境電商觀點(diǎn)或立場(chǎng)。如有關(guān)于作品內(nèi)容、版權(quán)或其它問(wèn)題請(qǐng)于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。