為全球賬戶創(chuàng)建商品信息

當(dāng)您在新的目標(biāo)商城創(chuàng)建賣家賬戶后，下一步就可以在您的新商城中創(chuàng)建商品信息了。不同的商城對商品信息有不同的要求，請務(wù)必查看各個(gè)商城“幫助”頁面中的指南。亞馬遜商城要求商品信息包括以下內(nèi)容：

商品編碼：

諸如 UPC、EAN 或 ISBN 編碼等全球識別碼。

商品名稱：

對商品的簡要描述。某些分類可能具有不同的商品名稱要求，因此請參閱賣家平臺中的風(fēng)格指南，因?yàn)槟纳唐访Q必須遵循這些標(biāo)準(zhǔn)。

要點(diǎn)和商品描述：

要點(diǎn)部分會簡要列出商品的主要功能，吸引買家的注意力。商品描述部分提供商品的詳細(xì)介紹。

商品圖片：

請?zhí)峁┣逦膱D片，盡量展示更多商品細(xì)節(jié)。某些分類可能具有不同的圖片要求，因此請參閱賣家平臺中的風(fēng)格指南，因?yàn)槟膱D片必須遵循這些標(biāo)準(zhǔn)。

搜索詞：

想要購買您商品的買家可能會在“搜索”字段中輸入的關(guān)鍵詞。您可提供多個(gè)搜索詞。

提示： 商品信息的質(zhì)量將影響您的商品在搜索結(jié)果中顯示的頻率以及售出幾率。因此，請務(wù)必投入時(shí)間和精力來打造高質(zhì)量的商品信息，以提高銷量。

選擇發(fā)布工具并發(fā)布商品

如果您的庫存較少（少于 100 件商品），建議您使用添加新商品發(fā)布工具，逐件發(fā)布商品信息更為便利。如果您是擁有專業(yè)賣家賬戶且?guī)齑媪枯^大的賣家，則可以創(chuàng)建庫存文件并上傳庫存。請轉(zhuǎn)至庫存文件模板為您的庫存找到一個(gè)模板。

商品信息必須以您想要在其中銷售商品的亞馬遜商城使用的語言發(fā)布。例如，如果您要在 或 Amazon.jp 開店，則您的商品詳情必須相應(yīng)為德語或日語。 如果您要在某個(gè)亞馬遜商城上開店而您并不使用該商城的當(dāng)?shù)卣Z言，外部翻譯提供商可以為您提供幫助。

以下是其他賣家認(rèn)為有用的幾個(gè)鏈接：

• Gengo

• Language Wire

• Lionbridge Technologies

• Transperfect Translations

建立國際商品信息

借助“建立國際商品信息”工具，您不僅可以節(jié)省管理商品信息的時(shí)間，還可以利用您的聯(lián)合賬戶，同時(shí)跨多個(gè)亞馬遜商城創(chuàng)建和更新商品信息。 您只需在您主要的“來源”商城發(fā)布并創(chuàng)建商品信息，即可通過該工具將商品拓展到其他尚未發(fā)布相應(yīng)商品的目標(biāo)商城中?！敖H商品信息”工具將會自動執(zhí)行以下功能：

• 根據(jù)您在來源商城銷售的商品，在多個(gè)目標(biāo)商城創(chuàng)建商品信息。

• 每當(dāng)您在來源商城添加或刪除商品信息時(shí)，會相應(yīng)更新目標(biāo)商城的商品信息。

• 根據(jù)您設(shè)定的定價(jià)規(guī)則，在來源商城中的商品價(jià)格出現(xiàn)變動后相應(yīng)調(diào)整目標(biāo)商城中的商品價(jià)格。

• 通過調(diào)整目標(biāo)商城中的商品價(jià)格來反映來源商城所用貨幣的匯率浮動。

有關(guān)詳細(xì)信息，請觀看如何建立國際商品信息。

如果您已經(jīng)在一個(gè)商城開店，請嘗試建立國際商品信息或訪問“”控制面板以尋找擴(kuò)展業(yè)務(wù)的機(jī)會。

Listing Creation for Global Accounts

Once you've created a seller account in a new target marketplace, the next step is to create product listings in your new marketplace. Product listing requirements may be different depending on the marketplace, so be sure to refer to the guidelines in each marketplace's Help pages. The following are the components of an Amazon marketplace listing:

Product ID:

A global identification number such as a UPC, EAN, or ISBN number.

Product title:

A concise description of the product. Some categories might have different title requirements, so refer to the style guides in Seller Central as your titles must conform to these standards.

Bullet points and product description:

Bullet points briefly list the top product features and catch the customer's interest. The product description provides detailed information about the product.

Product images:

Clear photographs of the product that show as much detail as possible. Some categories may have different image requirements, so refer to the style guides in Seller Central as your images must conform to these standards.

Search terms:

Keywords that someone looking for your product might enter in the Search field. You can provide several search terms.

Tip: The quality of your listing will affect how often your item appears on searches and so the likelihood that your product is purchased. That's why it's important to invest time and effort in producing high-quality listings to improve your sales potential.

Choose a listing tool and list your products

If you have a small inventory (fewer than 100 products), it may be easier to use the Add a Product listing tool to list each product one at a time. Alternatively, for sellers with Professional accounts and larger inventories, you can create an inventory file and load the inventory. Go to Inventory File Templates to find a template for your inventory.

Listings need to be in the language of the Amazon marketplace where you intend to sell. For example, to sell on or Amazon.jp, your product listings need to be in German or Japanese, respectively. External translation providers can help if you don’t speak the language of the Amazon marketplace where you want to sell.

Here are a few links other sellers have found useful:

• Gengo

• Language Wire

• Lionbridge Technologies

• Transperfect Translations

Hear how successful US-based sellers handled European languages as they grew their Amazon businesses

Build International Listings

Build International Listings tool saves you time managing listings and enables you to create and update listings at the same time across multiple Amazon marketplaces with your unified account. Once you've launched and created listings in your primary "source" marketplace, you can then select these listings and identify a target marketplace in which you currently have no offers. Build International Listings performs the following automatic functions:

• It creates listings on multiple target marketplaces based on products you are selling in the source marketplace.

• Whenever you add a listing or delete a listing, it updates listings in the target marketplaces.

• It adjusts prices in your target marketplaces based on changes you make to the source marketplace prices, according to pricing rules you set.

• It adjusts prices in the target marketplaces to reflect exchange rate fluctuations with the source marketplace currency.

For more details, watch How to Build International Listings.

If you already selling in one marketplace, try Build International Listings or visit the Sell Globally Dashboard to find opportunities to expand.

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