墨水或墨粉

為了提供良好的買家體驗，賣家必須確保 ASIN 商品名稱、品牌名稱、圖片、特征要點和商品描述準(zhǔn)確描述待發(fā)布的墨水或墨粉商品。如果賣家沒有遵守的商品指南，可能會導(dǎo)致商品被移除，或賣家喪失在上的銷售權(quán)限。請盡可能按照以下商品發(fā)布規(guī)范進行操作，并請參閱銷售墨水或墨粉盒，了解詳細(xì)的分類要求，以及如何在上對您的墨水或墨粉商品進行分類。

注意： 對于 HP 產(chǎn)品，請查看這些指南

商品名稱

好的商品名稱應(yīng)該具有足夠的描述性，要讓買家只看到名稱就會做出購買決定。請避免加入營銷內(nèi)容（免費、獨家、紅利、時尚、輕巧、耐用等），并且避免使用商品名稱字段來列出硬件兼容性。請注意下文列出的再制、再裝填和兼容商品的商品名稱格式，以確保正確使用品牌名稱。

同品牌墨水或墨粉盒（零售包裝）

[OEM Brand] + [Series Name] + [Model Name] + [Product: Ink or Toner Cartridge] + ([Color(s)], [#-Pack], if app) + "in Retail Packaging"

示例

• HP + 02 + 墨水盒 +（黑色，5 支裝）+ 零售包裝 = HP 02 噴墨盒（黑色，5 支裝）零售包裝

• Brother + TN-350 + 墨粉盒 +（黑色）+ 零售包裝 = Brother TN-350 墨粉盒（黑色）零售包裝

再裝填的墨水或墨粉盒

[Third Party Brand] + "Refilled" + [Product: Ink or Toner Cartridge] + "Replacement for" + [OEM Brand] + [Series Name] + [Model Name] + ([Color(s)], [#-Pack], if app)

示例

• LD Products + 再裝填 + 墨水盒 + 用于更換 + HP + 02 +（黑色，5 支裝）= LD Products 再裝填噴墨盒用于更換 HP 02（黑色，5 支裝）

• Office 66 + 再裝填 + 墨粉盒 + 用于更換 + Brother + TN-350 +（黑色）= Office 66 再裝填墨粉盒用于更換 Brother TN-350（黑色）

再制和再裝填的墨水或墨粉盒

[Third Party Brand] + "Remanufactured" + [Product: Ink or Toner Cartridge] + "Replacement for" + [OEM Brand] + [Series Name] + [Model Name] + ([Color(s)], [#-Pack], if app)

示例

• LD Products + 再制 + 墨水盒 + 用于更換 + HP + 02 +（黑色，5 支裝）= LD Products 再制墨水盒用于更換 HP 02（黑色，5 支裝）

• Office 66 + 再制 + 墨粉盒 + 用于更換 + Brother + TN-350 +（黑色）= Office 66 再制墨粉盒用于更換 Brother TN-350（黑色）

兼容的墨水或墨粉盒

[Third Party Brand] + "Compatible" + [Product: Ink or Toner Cartridge] + "Replacement for" + [OEM Brand] + [Series Name] + [Model Name] + ([Color(s)], [#-Pack], if app)

示例

• LD Products + 兼容 + 墨水盒 + 用于更換 + HP + 02 +（黑色，5 支裝）= LD Products 兼容墨水盒用于更換 HP 02（黑色，5 支裝）

• Office 66 + 兼容 + 墨粉盒 + 用于更換 + Brother + TN-350 +（黑色）= Office 66 再制墨粉盒用于更換 Brother TN-350（黑色）

品牌名稱

請勿以會讓買家對您的商品來源產(chǎn)生誤解的方式使用商品名稱或品牌名稱。再裝填、再制和兼容的商品應(yīng)將再制造商或“通用”列為品牌名稱。

例如：如果商品名稱為 Sophia Global 再制墨水盒用于更換 HP 61（黑色，2 支裝），則應(yīng)按以下品牌名稱標(biāo)示：

• Sophia Global

• 通用

圖片

通過賣家平臺單獨上傳或批量上傳。

主要圖片應(yīng)為 jpeg 或 tiff 文件，分辨率應(yīng)為 1000 x 1000 像素至 3000 x 3000 像素，以便充分利用縮放功能。

品牌墨水或墨粉的圖片應(yīng)在包裝正面顯示實際商品，且均應(yīng)為白色背景。對于非品牌墨水或墨粉，僅以白色背景顯示實際商品即可。如果商品本身是白色，請使用陰影來凸顯它。

最多可使用 8 張備用圖片，而且我們建議您如此操作。備用圖片應(yīng)強調(diào)使用中的商品以及重要特征的特寫。

如果您在創(chuàng)建或上傳符合上述規(guī)范的圖片時遇到任何問題，請聯(lián)系我們。

特征要點

基本指南

以句子大小寫格式撰寫要點，句尾無句號。包括空格在內(nèi)，每條要點最多 256 個字符。

商品描述

簡潔、真實、淺顯易懂。專注于您的商品的獨特屬性。請勿提及競爭對手。提及商品的最佳應(yīng)用。

如果您想列出與商品兼容的打印機或硬件，請使用“商品描述”部分。

注意： 隨著新型號的發(fā)布，如果您未能定期更新，則您的信息可能會過時。

另請注意其他商品限制（如潛在的安裝問題或客戶在對打印機使用所列出的墨盒時可能遇到的常見錯誤消息）。

示例：“當(dāng)您的墨粉指示燈開始閃爍時，您一定想擁有這么一款黑色墨粉盒；僅需將墨粉盒卡入到位，即可再次啟動和運轉(zhuǎn)打印機。TN-350 與 HL-2040 和 HL-2070N 型號 Brother 激光打印機兼容，預(yù)期壽命印量達(dá)到 2,500 頁（以 5% 覆蓋率計算）。

設(shè)計為與 Brother 品牌耗材搭配使用以實現(xiàn)最佳性能，其細(xì)微顆粒有助于產(chǎn)生豐富的黑色和巧妙的灰色色調(diào)，讓您的頁面看上去清晰、清楚、干凈，實現(xiàn)專業(yè)水準(zhǔn)。”

Ink or Toner

To provide a great customer experience, sellers have to ensure the ASIN title, brand name, images, feature bullets and product description accurately describe the ink or toner product being listed. Failure to follow Amazon’s listing guidelines could result in the removal of your listings or the loss of your selling privileges on Amazon. Please follow the below listing specifications as closely as possible, and please see Selling Ink or Toner Cartridges for details about category requirements, and to learn how to categorize your ink or toner products on Amazon.

Title

A good title should be descriptive enough for a customer to make the purchase based on the information in the title alone. Avoid marketing content (free, exclusive, bonus, stylish, lightweight, heavy duty, etc.) or use of the title field to list hardware compatibility. Pay attention to title formats listed below for Remanufactured, Refilled and Compatible products to ensure appropriate usage of brand names.

Same-Brand Ink or Toner Cartridge in Retail Packaging

[OEM Brand] + [Series Name] + [Model Name] + [Product: Ink or Toner Cartridge] + ([Color(s)], [#-Pack], if app) + "in Retail Packaging"

Examples

• HP + 02 + Ink Cartridge + (Black, 5-Pack) + in Retail Packaging = HP 02 Inkjet Cartridge (Black, 5-Pack) in Retail Packaging

• Brother + TN-350 + Toner Cartridge + (Black) + in Retail Packaging = Brother TN-350 Toner Cartridge (Black) in Retail Packaging

Refilled Ink or Toner Cartridge

[Third Party Brand] + "Refilled" + [Product: Ink or Toner Cartridge] + "Replacement for" + [OEM Brand] + [Series Name] + [Model Name] + ([Color(s)], [#-Pack], if app)

Examples

• LD Products + Refilled + Ink Cartridge + Replacement for + HP + 02 + (Black, 5-Pack) = LD Products Refilled Inkjet Cartridge Replacement for HP 02 (Black, 5-Pack)

• Office 66 + Refilled + Toner Cartridge + Replacement for + Brother + TN-350 + (Black) = Office 66 Refilled Toner Cartridge Replacement for Brother TN-350 (Black)

Remanufactured and Refilled Ink or Toner Cartridge

[Third Party Brand] + "Remanufactured" + [Product: Ink or Toner Cartridge] + "Replacement for" + [OEM Brand] + [Series Name] + [Model Name] + ([Color(s)], [#-Pack], if app)

Examples

• LD Products + Remanufactured + Ink Cartridge + Replacement for + HP + 02 + (Black, 5-Pack) = LD Products Remanufactured Ink Cartridge Replacement for HP 02 (Black, 5-Pack)

• Office 66 + Remanufactured + Toner Cartridge + Replacement for + Brother + TN-350 + (Black) = Office 66 Remanufactured Toner Cartridge Replacement for Brother TN-350 (Black)

Compatible Ink or Toner Cartridge

[Third Party Brand] + "Compatible" + [Product: Ink or Toner Cartridge] + "Replacement for" + [OEM Brand] + [Series Name] + [Model Name] + ([Color(s)], [#-Pack], if app)

Examples

• LD Products + Compatible + Ink Cartridge + Replacement for + HP + 02 + (Black, 5-Pack) = LD Products Compatible Ink Cartridge Replacement for HP 02 (Black, 5-Pack)

• Office 66 + Compatible + Toner Cartridge + Replacement for + Brother + TN-350 + (Black) = Office 66 Remanufactured Toner Cartridge Replacement for Brother TN-350 (Black)

Brand Name

Do not use trade names or brand names in a way that would mislead customers about the source of your product. Refilled, remanufactured, and compatible products should list the remanufacturer or "Generic" as the brand name.

For example, if the product title is: Sophia Global Remanufactured Ink Cartridge Replacement for HP 61 (2 Black), then the brand name should read either:

• by Sophia Global

• by Generic

Images

Upload individually or as batches through Seller Central.

Primary images should be jpeg or tiff, at least 1000 pixels by 1000 pixels, and up to 3000 pixels by 3000 pixels to take full advantage of zoom.

Images for branded ink or toner should display the actual product in front of a package, and both should be on a white background. Images for non-branded ink or toner should display only the actual product on a white background. If the product is white, use a drop shadow to offset it.

You can use up to 8 alternate images, and we recommend doing so. Alternate images should feature the product in use and close-ups of important features.

Please contact us if you have any problems creating or uploading good images that meet these specifications.

Feature bullets

Basic Guidelines

Bullet	Description	Example
1	Overall synopsis of product	Black ink cartridge twin pack with Vivera technology
2	Included color(s)	Included: 2 Black HP 02 inkjet cartridges
3	Major feature(s)	Resists fading, smudging, and bleeding
4	Minor feature(s)	Print true-to-life photos and laser-quality text
5	Estimated page yield	Estimated page yield: 1,320 pages (depends on printer and usage)

Write bullets in sentence case, and with no period at the end. Each bullet has a 256-character maximum, including spaces.

Product description

Be concise, honest, and friendly. Focus on your product's unique properties. Don't mention competitors. Mention the best applications for the product.

Use the Product Description section when you want to list printers or hardware that your product is compatible with.

Note: As the newer models become available, your information might become out of date if you do not commit to making regular updates.

Also note other product limitations (such as potential set-up issues or common error messages customer may encounter when using the listed cartridge with their printer).

Example: "You'll want to have one of these on hand when that toner light starts flashing; just snap this black toner cartridge into place and you'll be up and running again. Compatible with Brother laser printer models HL-2040 and HL-2070N, the TN-350 has an expected lifetime yield of 2,500 pages (based on 5% coverage).

Designed for optimal use with Brother name-brand consumables, its fine particles help produce the rich blacks and subtle shades of gray that help your pages look clear, legible, and cleanly professional-looking."

點擊咨詢現(xiàn)在有哪些新興平臺值得關(guān)注 >>>

特別聲明：以上文章內(nèi)容僅代表作者本人觀點，不代表ESG跨境電商觀點或立場。如有關(guān)于作品內(nèi)容、版權(quán)或其它問題請于作品發(fā)表后的30日內(nèi)與ESG跨境電商聯(lián)系。