照明類商品屬性

給售賣的商品提供豐富的數(shù)據(jù)，有助于把您的商品抓取到搜索和瀏覽結(jié)果中，并向買家提供詳細(xì)的商品規(guī)格。  您可以為商品提供幾個(gè)額外的屬性。  這些屬性會(huì)顯示在商品規(guī)格特性里，這樣，亞馬遜就可以為搜索創(chuàng)建瀏覽精選了。

商品規(guī)格微件

商品規(guī)格微件顯示在詳情頁(yè)面，買家可以掃視最相關(guān)的特性來做出購(gòu)買決策。  有了這個(gè)功能，亞馬遜就可以做出有用的屬性界定，讓買家在知情的情況下做出購(gòu)買決策。

使用屬性的搜索結(jié)果精選

基于屬性的精選讓買家把搜索結(jié)果縮小到其關(guān)心的商品上來。  一旦大多數(shù)商品在某一瀏覽位置都有屬性數(shù)據(jù)，就會(huì)進(jìn)行精選。   舉個(gè)例子，關(guān)于基于屬性的精選，可以看看枝形吊燈這個(gè)商品，買家可以篩選搜索，即通過燈具材料、陰影類型、燈光數(shù)量、以及陰影方向來搜索。 

這些精選項(xiàng)目顯示在搜索結(jié)果的左欄，位于部類、運(yùn)輸選項(xiàng)和品牌項(xiàng)下。  由于上眾多，提供商品屬性可以說是買家發(fā)現(xiàn)您商品的關(guān)鍵。

基于屬性的精選在搜索結(jié)果中的示例：

照明商品的重要特性

現(xiàn)有的照明商品的最重要的特性均列于下表。

Product Attributes in Lighting

Providing rich data about the items you sell helps Amazon surface your products in search and browse and provides detailed product specifications to the customer.  There are several additional attributes you can provide about your products.  These attributes will be displayed in the product specification feature and allow Amazon to create browse refinements for search.

Product Specification Widget

The product specification widget is displayed on the detail page and allows the customer to see at a glance the most relevant attributes for making a buying decision.  This feature also allows Amazon to provide useful definitions of attributes so customers can make an informed buying decision.

Search Result Refinements Using Attributes

Attribute-based refinements allow customers to narrow their search results to only the product relevant to what they are looking for.  Once the majority of products in a certain browse location have attribute data, Amazon will turn on these refinements.   An example of attribute-based refinements can be found in chandeliers where a customer can refine their search by fixture material, shade type, number of lights, and shade direction. 

These refinements show up in the left column of the search results under the department, shipping option, and brand.  Because of the vast selection on Amazon, providing product attributes can be essential for customers to discover your products. 

Example of Attribute-based refinements in Search Results:

Important Attributes for Lighting Products

The most important attributes available for lighting products are listed in the table below.

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